GENERATIVE AI
Innovation supported by structure.
Operationalized generative AI across creative workflows, project delivery, and operational planning - balancing innovation, timelines, cost, and governance.
At a Glance
Role: Project management, creative operations, and cross-functional leadership.
Scope: Creative workflows, client communication and delivery, legal & rights alignment, and technology partnerships.
Focus: Building structure, accountability, and responsible adoption of AI within creative teams.
The Challenge
As the organization moved quickly to adopt generative AI, creative teams were asked to integrate new tools without established workflows, ownership, or guardrails - while clients required transparency, predictability, and responsible use.
Responsibilities & Leadership
Managed generative AI projects to ensure timelines and delivery met.
Introduced and refined workflows for real-world gen AI use.
Tracked cost and resource usage to support scalability.
Partnered with creative, legal, global rights, and technology teams.
Managed client communication and expectations.
Impact
Translated early exploration into structured, repeatable workflows - documenting processes, defining handoffs, and integrating learnings into Airtable for clarity and consistency.
Improved cross-functional alignment and trust.
Clearer visibility into volume, cost, and resource allocation - supporting more informed planning and prioritization