END-TO-END PRODUCT DESIGN
Designed and launched a meditation app from the ground up - owning product, brand, marketing, and experiential design across digital and events.
Product: Binaural Dream
This project represents an end-to-end product design effort for a meditation app co-founded with a partner. I owned all aspects of design, from brand identity and marketing to web, app UX/UI, and live event experiences. The goal was to create a cohesive product ecosystem that translated seamlessly across digital and in-person environments.
The Challenge
The challenge was to design a brand that felt approachable, credible, and emotionally grounded - while maintaining consistency across an app, promotional materials, and live events. Each touchpoint needed to reinforce trust, clarity, and ease, without overwhelming users.
My Role
Product UX/UI design for the meditation app.
Brand identity and visual system development.
Marketing and promotional design.
Environmental and event design for live experiences.
Partnered with a co-founder on product strategy and execution.
Impact
The product found an engaged audience, with paying subscribers still active today, and grew into live events hosted across the U.S. and in Switzerland.