Design & Art Direction Leadership
This case study brings together a range of design work across print, promo campaigns, and brand strategy. While the aesthetics, platforms, and roles vary, the underlying design principles remain consistent - guiding how I collaborate, execute, and deliver work regardless of context.
Delivery & Accountability
Designing within real-world constraints, managing timelines, and ensuring work ships on time without compromising quality is always at the forefront.
Collaboration & Alignment
Working closely with colleagues, partners, and clients to align creative work with shared goals, feedback, and expectations.
Craft & Precision
Applying a high level of attention to detail - from typography and layout to messaging and consistency - across every deliverable.
Efficiency & Scale
Identifying and resolving workflow bottlenecks by designing intake and routing system that allow designers to independently pick up standardized requests - improving speed, visibility, and scalability.